by David Olowe as Edited
by Michael Onyimah
The fact about addiction and business.
Every business is made up of six components mainly the Problem, the People, the Products, the Process and the Promise if it is a global business we add 6th P which stands for the Propaganda.
Problem: Business is first about problem, every entrepreneur must identify a general problem people are faced with. Get infuriated about those problems, entrepreneurs don't deny the existence of problem but accept them and find a way to solve them or improve them.
People: Entrepreneurs watch the numbers of people facing with the problem, they feel genuinely for them, they make research on how to improve their situations and form a team to help them achieve the task of solving this problem.
Product: In thinking of the solution, entrepreneurs usually come up with products in terms of goods and services that could make life easier for the people. The exchange of this product with end users is what we call business or sales.
Process: Entrepreneurs know that their is a gap between the time of thinking the problem and getting the product ready for the market, there's also a gap between the availability of the products and acceptance by the people, this gap is called process. They think of the process it takes to make everything ready, they follow the process without rushing or bowing out to pressure.
Promise: It is not always easy to follow the process especially when the problem is increasing and the demand for the product is surging, but the entrepreneur knows without following the process they can't achieve success so the think about the promise. Every business has a promise, the promise of good life or lifestyle. The promise is the end game. What they stand to gain by following through, by taking the product to the market place. Lives that the product can change, the impact they can make and the reward that comes also to them for achieving this goal. The promise is always the motivation factor for every entrepreneurs not to give up in the face of adversity.
Propaganda: Every global business must have a propaganda. The propaganda according to Cambridge dictionary is the partial information deliberately released by an organization or person to influence people's opinion about something. Every global business has a campaign message when MTN came to Nigeria they looked at econet messing up and say "Better Connection" even though they were not better at that time but eventually they became the best because that's what they made us to believe about them from the beginning. Etisalat says "now you're talking" made us to believe all we've been doing is play play but with them we are going to see the real clear call. 7up says the "difference is clear". Trump says "make America great again" while APC says "change". In like manner every business must have a campaign that people can understand and relate with.
For us at piuni we put all the 6 components together from problem to people, products were built by following the process and looking into the promise even when all odds were against us. We launch propaganda from time to time and we are on third agenda Piuni 3.0.
We are a community of great people and things can only get better. Join us to make history or watch us as we make history for history indeed must be made.
-David Olowe
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